The growing competitiveness in today's world has awakened parents to the fact that children need to be fully equipped to face challenges from a young age. Facing a tough struggle to get admission to kindergarten has made them realize that the situation demanded right grooming for their child from an even younger age. It was then that the need for pre-schooling was acutely felt.

Although in existence for quite some time in the West, the Play School concept is a recent phenomenon in India. Unfortunately, the craze allowed fly-by-night operators to cash in on the opportunity by setting up their own versions of "Play Schools", which are nothing more than glorified creches. These centers, with untrained, unqualified staff, have left parents dissatisfied with the progress of their children and wary of promises being made.

In spite of this, the demand for quality pre-schools throughout the country is enormous. The recent past has seen the entry of reputed organizations, with a more professional approach, into the field. They have enjoyed a fair degree of success... And paved the way for a new entrant to grab a major share of the market - DRSKIDS!